SaaS Homepage Rewrite
A full messaging overhaul for a SaaS product's homepage — new positioning, new hierarchy, new voice.
Trial signups up 32%.
Conversion Copywriter
I write the words that turn browsers into buyers.
Seven years writing landing pages, email sequences, and sales copy for SaaS and e-commerce brands — clarity that converts, no fluff, no jargon.
About
A bit about me
I'm a copywriter with seven years writing for SaaS and e-commerce brands. I obsess over one thing: clarity that converts. No fluff, no jargon — just words that make people act.
Services
What I do
-
Landing Pages
High-converting page copy built around a single clear offer — structured, tested, and written to move visitors to action.
-
Email Sequences
Welcome flows and nurture sequences that build trust fast and guide subscribers toward a decision, without the hard sell.
-
Sales Pages
Long-form copy for launches and offers — from the hook to the close, grounded in real customer language.
-
Brand Messaging
Positioning and voice work so every page, email, and ad sounds like the same confident brand.
Tools: Google Docs, Notion, Figma — and a lot of customer interviews.
Selected work
Recent projects
Skincare Welcome Sequence
A 6-email onboarding flow for a skincare brand, designed to build trust from the first send.
41% open rate, 12% clickthrough.
Online Course Sales Page
Long-form sales copy for a course launch, built to carry a cold audience from curiosity to purchase.
Launch hit $80k in the first week.
Why me
Why work with me
Clarity first
Every line earns its place. No padding, no jargon — just copy that says what it means.
Research-driven
Messaging built on real customer interviews, not guesswork or generic templates.
Built for founders who get it
For SaaS and e-commerce leads who already know good copy pays for itself.
Process
How we'll work
- 01
Discovery
A working session to understand your offer, audience, and what's held the copy back so far.
- 02
Research
Customer interviews, reviews, and competitor messaging — mined for the language real buyers actually use.
- 03
Draft
A full first draft built around one clear angle, structured to move a reader from interest to action.
- 04
Refine
A revision round based on your feedback, sharpening every line until it's tight and confident.
- 05
Deliver
Final copy handed off ready to implement, with notes on hierarchy and intent.
Kind words
What clients say
"Devin made our product finally sound like what it does. Signups jumped almost overnight."
Head of Growth, SaaS startup
"Fast, sharp, and actually understood our audience."
Founder, skincare brand
Who I work with
Ideal clients
Founders and marketing leads at SaaS or e-commerce companies who know good copy pays for itself.
FAQ
Questions, answered
What kind of businesses do you work with?
Mostly SaaS and e-commerce brands — anywhere clear copy has a direct line to signups, opens, or sales.
How long does a project take?
It depends on scope. A landing page typically moves faster than a full email sequence or long-form sales page — timelines are set during discovery.
Do you handle strategy or just writing?
Both. Messaging and positioning inform the copy, so strategy is part of the process, not a separate add-on.
What do you need from me to get started?
Access to your product, existing messaging, and ideally a few customers I can talk to or reviews I can read.
How do we start?
Email me with a bit about your project — I'll reply with next steps.
Contact
Let's talk
Have a project in mind? Send me a note and let's talk about how clearer copy could help.
Email me